Typhoon Time – Designing a game to help launch a world-class aircraft.
Typhoon Time – Designing a game to help launch a world-class aircraft.
The Eurofighter Typhoon is the world’s most advanced multi-role combat aircraft. BAE wanted to raise public awareness of the jet through something more engaging than dry performance statistics – so they approached us to develop an online game. This, however, would need to be ready for launching at both the Farnborough International Air Show and the Royal International Air Tattoo.
After exploring different concepts, our creative team and in-house mobile app developers came up with Typhoon Time. The game allows players to ‘fly’ the Typhoon over a challenging landscape in the shortest time possible. Players then simply submit their time to the global leaderboard to see if they have what it takes to be Typhoon’s top ranked virtual pilot.
Promotion of the game for the air shows included advertising on Facebook and LinkedIn, traditional outreach to media – which included a press call with TV personality Carol Vorderman – and outdoor advertising on Europe’s largest LCD screen at Waterloo station. In addition, we produced a promotional video for BAE Systems’ own YouTube channel. This was also shown on digital screens at Farnborough Air Show.
Approved by Google and Apple, the game was launched inside the deadline (and to budget). As a result, within the first week of launch, it was rated as one of the top iPad apps of the week by Gizmodo. Even David Cameron had a go when he came to visit our offices during his term as Prime Minister!
“ I was extremely impressed with Torpedo’s understanding of the brief and delivery to time and budget. They were very easy to work with and produced a great product which met our objectives in every way. ”